Millions of people around the globe are using Microsoft’s Outlook so it’s natural that Salesforce also need to upgrade its own product the best with the Microsoft. Recently, the company made a giant step and announced the Lighting for Outlook, integrating Microsoft’s e-mail client with Salesforce CRM.
From the two years partnership between Salesforce and Microsoft, Lighting for Outlook is like icing on the cake for completely mundane relationships. It promises to access the CRM data to the salespeople for their requirement whenever they need it.
Lightning is the HTML5 edition of Salesforce’s software-as-a-service platform and Microsoft’s email client is redesigned for the new Salesforce UI. This functionality automatically sync contacts and calendar events between Outlook and Salesforce.
According to Salesforce, an average sales hike of sending and responding to E-mail is more than 70% every week. Representatives have to toggle between CRM and E-mail software as they are separate from other interfaces.
Greg Gsell – the director of Salesforce’s sales cloud had added that, there would be many people who might be using Microsoft Office every day. And so, he wants that, representatives should be able to access CRM or office data in a smoother way. It doesn’t make any difference about their working style.
Apart from this, Salesforce’s Lightning Components is also up with the reusable building blocks of code which allows the user to snap new functions in their inbox. And when you update your contacts in Outlook, its effect is seen in Salesforce and also on your mobile device.
Microsoft and Salesforce now both have Outlook integration with the new design and some extra features added. And that has taken a new turn with different kind of horse race.
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